If you have been reading blogs for a while, or you are a blogger yourself, I am sure you have noticed that sometimes your favorite blogs will suddenly change. The look, colors, layout, and even the name is totally different. Same blogger, same topics, but a whole new look and feel. What gives?
This is a process called “rebranding.”
Companies rebrand all the time. Recently, Google changed their font. Everyone went crazy – why? Is it because Everyone LOVED the old font? no. Is it because the internet is the picture of stability? Absolutely not. It is because that font was part of their brand identity. When we saw “Google” in that font, in the traditional red, yellow, green, and blue, we KNEW it was Google. We came to trust that brand identity as a symbol of the product they provide (consistently fast search results.)
All companies desire to have the same level of brand recognition (and customer loyalty) as Google. Bloggers are no exception.
But here’s the deal with bloggers: a lot of us don’t start out thinking we are creating a brand. Some bloggers create their blogs with one purpose, such as “a way to keep family updated,” or “a digital scrapbook of my projects,” but soon the blog turns into something more and the original blog title of “Adamson’s Adventures” no longer fits the brand they have now created. Sometimes the original name still works, but there is a different name that better captures who they are and where they want to go with their brand.
This is when a change SHOULD be made. Sometimes bloggers make the leap (yay!) and change their brand. But sometimes they do not. Why? I think it is because of fear. Maybe we fear that we will lose our dedicated readers, we fear change, and we fear that we will not know how to go about creating a whole new identity. That sounds scary, right? A WHOLE NEW IDENTITY. Super witness-protectiony sounding. But in reality that’s what a rebranding can be, a chance to start fresh. It’s like extreme make-over blog edition. A rebrand is an opportunity for a brand to tweak ANYTHING they think needs tweaking and come out looking smokin’ hot.
SOOOOOO….how to heck does one rebrand? Where do you even start?! So glad you asked…
Right Here (affiliate links included):
The Blogger’s Guide to Rebranding is the authority on blog rebranding. Cori from Hey Let’s Make Stuff has totally got your back. She blogged for over 7 years as “Let’s Eat Grandpa.” As you can see, on first glance, that name might seem problematic since Cori is a home and craft blogger. Her blog name didn’t seem to fit. That is because, professionally, Cori was a book editor (and now a book author, holla!) and that name is a reference to an old grammar joke. Totally known in the lit world, somewhat unknown in the craft sphere. So when her focus changed on the blog from books to crafts, her blog brand no longer made sense. Ya know what made sense? Rebranding her blog to “Hey Let’s Make Stuff,” since that’s what she is all about.
But here’s the deal, rebranding isn’t as easy as just choosing a new name for your blog. There are a million little details to consider. Since Cori has successfully rebanded her blog and she wants to help you achieve your rebranding dreams!
Here are some of the topics she covers in The Blogger’s Guide to Rebranding:
- How to know if it is time to rebrand
- Choosing a new brand name
- How to handle social media
- Technical aspects of rebranding
- Checklists to make sure you get it all done!
If you are thinking of rebranding your blog and want to make it painless, this is the investment you need to make. Seriously, Cori will help to ease those fears you have so you can rock your rebrand.
The ebook is available now, get your copy here!
Are you ready to take the leap?