When I first started blogging I had no idea how to go about figuring what and when to post … ok, let’s be honest I had no idea how to do anything – html, photography, how to schedule a post, that you could schedule a post… and I have learned a lot. One of the things I have learned is the importance of an editorial calendar. Bloggers have a lot going on. Keeping rack of all the time and commitments can be difficult, from meeting and previews, to crafting and DIY projects, to photography and writing, to social media and not to mention real life like family and friends, cooking and cleaning, church and downtime. And since bloggers do not have regular office hours, keeping track of all these things can be hectic. Enter the Editorial Calendar.
I personally use Google Calendar. If you have a gmail account for your email then you already have a google calendar. I use my personal calendar for all my personal appointments and I have created 3 separate blogging calendars for illistyle – “post”, “work”, and “writing.” Each has it’s own color code… coordinating blues… I worked in interior design for so long that I cannot get away from making even the most normal things pleasing to the eye. So, with my three calendars I always know:
#1 – post, what was live or is going to be live no the blog on a certain day. This is also great for sponsored posts, because I can see them in light of what other things I have planned in life.
#2 – work, this is for shopping, crafting, meetings, and blogger events that I attend.
#3 – writing, these are dedicated times for writing posts and the corresponding social media items.
I love Google Calendar because I can see right there in a internet browser tab what I have going on personally and in bloggy land. Plus, I can drag and drop items from one date to another if a post date gets changed or if something comes up and I have to craft on another day. I also have it on my iPhone, still color coded. Oh, technology! I love you.
I love being able to see either a two-week of monthly view of my life and illistyle. I like to post 2-3 times per week. I personally like to do one craft/DIY per week, I limit my sponsored posts to 3-4/month, and a third weekly post on whatever I want… recipe, craft, life, etc. I consider these more like guidelines. I do not publish at a specific time or on a specific day (thought I like my posts to go live between 6-8am Tuesday/Thursday/Saturday). I also do not keep all my posts of the same type on a specific day – I craft when I can. That type of editorial calendar stresses me out way too much – the calendar was made for man, not man for the calendar. I like to be able to chat with you guys about whatever, whenever.
I keep my personal calendar turned on because that is the most important aspect of my life, everything else gets worked around that. As you can see, this week is VBS for my church and I am very involved with that (which is typical for a Pastor’s wife… not required <– please all you ministry wives, do not feel required to “do.” Just be who you are. Jesus is stoked with whatever you have to offer Him, even if it is not what others expect of you. Thanks for taking that aside with me, sometimes I feel like preaching. Pun totally intended.) So, yeah, VBS. Since I knew this week would be crazy I don’t have huge crafts or DIYs planned. Cuz those take time (time that would be labeled in teal) and I do not have much this week. And to be 100% honest, my work schedule got changed around already this week because life happened. So I try to keep my blog to do to 1-2 things per day. This means that I only post 2-3 times per week, but I personally like that pace for me. How are you guys feeling about it?
Also, if I just want to see blog items I can turn off my personal calendar. Sometimes I need to focus solely on work and not get distracted by friends coming in to town or future vacation planning, so this helps a lot. Thanks Google for that awesome feature.
So let’s recap: 3 calendars for 1 blog. Work, writing, and posting. Three elements of a blog that need to be managed separately and I do it with three separate calendars.
How do you keep your life or blog in order?